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Home / Google Digital Unlocked / PAYTM ACCEPTED HERE GOOGLE DIGITAL UNLOCKED

PAYTM ACCEPTED HERE GOOGLE DIGITAL UNLOCKED

PRAMOD GUPTA OFFICIAL October 19, 2018

Question 1 What's the biggest challenge for most businesses when going online? A Planning a budget B Developing a plan C Optimising a website D Defining a customer base Question 2 Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? A What your customers are doing on your website B Where your customers have come from before visiting your website C Where your customers go after leaving your website D What your customers are looking for on your website Question 3 When you're building a business website, what purpose does a server have? A It manages your website B It hosts your website C It promotes your website D It secures your website Question 4 Which are the first steps you should consider when constructing an online business strategy? A Understand the target audience B Change your mission statement to match the goals C Create goals and identify a USP D Define and segment your audiences Question 5 You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? A Shopping bags B Blog content C YouTube D Social media Question 6 Google Search Console “Crawl” reports let you monitor...? A If potential customers can access your web pages B If Google can view your web pages C How people interacts with your website D What information Google records about your site Question 7 Search engines see the content on a website as written code, how can you help search engines identify the images on your website? A Place them well within your text B Make them eye-catching C Put branding on them D Give them descriptive names Question 8 When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to... A Outrank lots of larger, more established companies B Find more opportunities C See more traffic than short tail keywords D Perform better on social media Question 9 When optimising a website for search, what impact do meta and title tags have on the search engine? A They are hidden messages that have no bearing on search engines B They are the on-page content that appears on your homepage, telling search engines what you do C They are automatically generated and help websites rank within search engines D They are embedded messages that help the search engine determine what’s on the page Question 10 Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A Pay people to link back to your site B Write some great content they will find useful C Ensure your staff link back to your site D Link to them first, regardless of whether they have anything interesting on their site

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